The daughter of the Anambra State governor, Adaora Soludo, who is a seamstress, has mounted a fashion expo in Awka to sensitize the people on trending fashion in the world.
Adaora, who is a graduate of Economics like her father, chose fashion design which she is practicing since the age of 15.
Describing fashion as mankind’s mode of expression from time immemorial she said because of her deep passion for it, she had to abandon Economics to face it fully.
She said that today’s program tagged: “Anambra Fashion Expo, “ has three components.
She said: “Beyond serving as an item of clothing to protect the body against the elements, it has over time transformed to embody and exert the core essence of man’s identity.
“Fashion is not just a basic need for humans, it is also a means of subsistence for many. Creating an ecosystem where indigenous fashion can thrive and be made available for export is not only fantastic economics but also a major strategy for bridging the widening unemployment gap of the country.
“Through fashion, our people have been able to communicate without saying a word. Expressing their rich heritage, their diversity, their ingenuity with every strand in the fabric serving as a genetic code passing down the expressions of the great and proud people that came before us.
“Every day, humans struggle to meet their basic needs which include shelter, food and what to wear. All these needs and how they are met have cultural prescriptions, thus there are indigenous architecture, foods and fashion styles/clothing that identify a people and make them distinct from other people.
“Aorah( her business name) has over the years, provided cultural contexts to fashion whether they are Western, African, Nigerian or Igbo. The craft of fashion can best appreciated from traditional perspective.”
She said while culture was dynamic and would evolve over time, cultural identities were resilient and must find expression in-between times.
Speaking on Akwete cloth, which has popularized by her father, Adaora said it is a colourful fabric that confers a unique feeling of royalty on its wearers.
She added: “It can dimensioned in line with the designer’s choice, fit for quick urban wears, and for all classes of social events. It comes with an aura of pride only found in those who consume what they produce. In recent times. The fabric has gained ascendancy following its adoption by the Anambra State Governor as his official attire. Other top government functionaries and leaders have also adorned this fabric of choice.
“Anambra Fashion Expo 2022, celebrates the resilience of the Akwete women who have over the years ensured that the Akwete fabric found space on our fashion map.
“Today’s exhibition is like a trade fair for everything fashion and it would be the fashion runway show.”
According to her, Akwete fabric is the only surviving piece of indigenous textile cultivated, woven, sewn and worn by NdË Igbo of South-East; and produced largely by women from the rural Akwete community in Abia State, adding, however, that “this resilient piece of colourful clothing faces the threat of extinction by a number of social and economic factors.”